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Sirona Marketing's Second Anniversary

Abdul Rastagar
Aug 8
2 min read

Updated: 5 days ago


It’s our 2nd Sironaversary, celebrating 2 years since founding Sirona Marketing! Not gonna lie, I’m so proud of how far we’ve come on this journey in this short amount of time.


If you’d have asked me when we incorporated in August 2024 what Sirona would look like today, I don’t think this is what I would have expected. I would not have been able to predict that we would have served 25+ customers, grown to a team of 5, and were having a blast doing it!


When Caitlin La Honta and I started Sirona, we envisioned building a marketing consulting firm that could do a few things extremely well: 1) possess a deep understanding of the healthtech and life sciences industry, 2) start new engagements fast and deliver value to clients quickly, 3) go above and beyond by helping guide clients on both strategy as well as execution, 4) and deliver exceptional quality at reasonable (i.e. not insane agency) prices.


I think it’s fair to say that we’ve hit those marks. And I feel like I’m doing some of the most rewarding work of my entire career. I’ll be honest, it hasn’t been all sunshine and flowers either. There have been rough spots for sure. But it’s teamwork that got us all through it together. In fact, it’s this great chemistry and teamwork that has enabled Sirona to achieve outsized results.


Thank you to Vidhi Goel, Letitia Rodley and Michelle Araiza for trusting us enough to join us on the journey, and strengthening us with your incredible knowledge, skills and great attitudes! And thank you to Ryan Campagna, our resident student / marketing specialist who continues to add value to us on a regular basis.


And, of course, thank you to our amazing customers who have trusted us to help them with their marketing programs. If it weren’t for you, we wouldn’t be celebrating this milestone today.

Back when I was in business school, a hospital CEO / guest speaker asked the class who wanted to be a CEO some day? Every hand in the room went up, except one. That was me. In 2004. I wasn’t confident enough, and I didn’t think I had it in me. 2 decades later, here we are, with me as co-CEO of my own company, alongside my awesome business partner and co-CEO Caitlin. Let’s see where we all land in 2 more years. And in 2 more decades!


I’m Abdul, co-founder of Sirona Marketing, where we focus on GTM and marketing support for healthcare and life sciences companies. If you need help with your marketing, let us know. If we can’t help you, we know people who can.

 
 
 

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