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Insights and Resources

What we’re seeing, saying, and showing up for — all in one place

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Roundtable Report: The New Playbook for AI Search Recommendations​

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Chief Marketer: Rethinking B2B Marketing – Moving Beyond the MQL Vortex​​

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The Credibility Ladder: Aligning B2B Sales With the Modern Buyer Journey​​​​

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Sorry, Your AI Won't Sell Itself​...So What Should Healthtech Founders Do Differently?​​​​

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Getting The Most Out Of Your Marketing Tools​

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Building A Winning GTM Strategy In Life Sciences​

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Roundtable Report: The New Reality of B2B Marketing in Healthcare & Life Sciences​​

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Twinning Strategy Podcast: Targeting Niches and Thriving in an AI Job Market

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How 18 CMOs Are Rewriting Their Marketing Playbooks​​ in a New Marketing Reality​​​

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Building Healthcare AI Solutions Customers Need​

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B2C Learnings For B2B Healthcare Marketers​

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How Lean Marketing Teams Can Drive A Big Impact​

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Newsletter: access full series of "Cut the Bullshit" insights from across the industry​​​​​

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Two powerful CEO Stories Cut Through The B2B Marketing Noise â€‹â€‹â€‹â€‹

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What the EU AI Act Means for Healthcare & Life Sciences Sellers (even in the US)​​​​

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Navigating Complex Sales Cycles in Pharma​

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Is This The End Of The CMO In Healthtech?​

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Let's Chat!

We’re up for a real conversation - whether we can share some lessons learned, swap insights, or see if there’s a way we can help. No pressure, no pitch.

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Sirona was an ancient Celtic goddess of healing, worshipped from Gaul to Hungary. 

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And while we're based in California, our life sciences and healthcare clients are located around the globe.

 

Contact us to learn how we can help cure what ails your marketing!

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