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Honest conversations with leaders shaping healthtech, life sciences, and GTM


The Science of Sales and
Marketing Podcast

Jen Tagliaferro discusses what it takes to run sales and marketing under one revenue goal, having spent time in both sales and marketing leadership. (Part 2 of 2)

Jen Tagliaferro explores the unique messaging challenges of marketing advance care planning, a highly sensitive topic, across a B2B2C model. (Part 1 of 2)

Daniel Haders talks about what AI is actually changing in drug discovery and what it takes to turn scientific innovation into real therapeutic progress.

Merrit Savener shares the biggest mistake she sees technical founders make, and how to know when you're ready to invest in sales and marketing talent. (Part 3 of 3)

Merrit Savener digs into what product-market fit really looks like in a crowded, fast-moving AI scientist category, and how customer discovery is ongoing. (Part 2 of 3)

Merrit Savener talks about how early-stage companies can use events as a key growth driver especially when brand awareness is limited. (Part 1 of 3)

Jim Burke of Talkdesk discusses launching and marketing a healthtech vertical and turning horizontal offerings into industry-specific value.

Malia Lewin shares insights on building sustainable GTM strategies for life sciences startups, focusing on growth, capital, and customer outcomes.

Jamie Gier discusses the CMO role's evolution in healthtech, emerging titles, shifting buyer dynamics, and actionable advice for marketers.

Roger Pellegrini of Albert Invent on lean marketing: ABM strategies, bottom-funnel focus, brand value, and lessons in resourceful execution.

Jake Strich, Head of Marketing at Ganymede, shares how early-stage startups can build smart tech stacks, align teams, and grow on a lean budget.

Digital marketing meets real-world experimentation with James Niehaus of Kaiser -- on AI, B2B vs B2C, and why human connection still wins.

How to find product-market fit and build healthcare AI solutions customers actually need (not just want) with Sameer Ather, CEO of XpertDox.

Pharma sales isn’t easy. Emily Nault, SVP of Commercial at Invert shares how to earn trust and  prove ROI in a risk-averse, high-stakes market.

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