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Honest conversations with leaders shaping healthtech, life sciences, and GTM


The Science of Sales and
Marketing
Podcast

Jim Burke of Talkdesk discusses launching and marketing a healthtech vertical and turning horizontal offerings into industry-specific value.

Malia Lewin shares insights on building sustainable GTM strategies for life sciences startups, focusing on growth, capital, and customer outcomes.

Jamie Gier discusses the CMO role's evolution in healthtech, emerging titles, shifting buyer dynamics, and actionable advice for marketers.

Roger Pellegrini of Albert Invent on lean marketing: ABM strategies, bottom-funnel focus, brand value, and lessons in resourceful execution.

Jake Strich, Head of Marketing at Ganymede, shares how early-stage startups can build smart tech stacks, align teams, and grow on a lean budget.

Digital marketing meets real-world experimentation with James Niehaus of Kaiser -- on AI, B2B vs B2C, and why human connection still wins.

How to find product-market fit and build healthcare AI solutions customers actually need (not just want) with Sameer Ather, CEO of XpertDox.

Pharma sales isn’t easy. Emily Nault, SVP of Commercial at Invert shares how to earn trust and  prove ROI in a risk-averse, high-stakes market.

Let's chat!

We’re up for a real conversation - whether we can share some lessons learned, swap insights, or see if there’s a way we can help. No pressure, no pitch.

Thanks for submitting!

Sirona was an ancient Celtic goddess of healing, worshipped from Gaul to Hungary. 

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And while we're based in California, our life sciences and healthcare clients are located around the globe.

 

Contact us to learn how we can help cure what ails your marketing!

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